ORGANIC SEO SERVICES FOR SMALL BUSINESSES
Get your website shipshape for search.
Whether your website has already left the dock or she's preparing for her maiden voyage, let's make sure she's headed in the right direction.
SEO Foundations is a one-time, done-for-you service that gets your website's SEO essentials in place—without hiring a full-service marketing agency.
Word of mouth is wonderful. But it shouldn't have to do all the work.
(Especially when your next customer hasn't heard of you yet.)
YOUR WEBSITE SHOULD BE WORKING HARDER FOR YOU
You're great at what you do. Your clients know it. But when someone new searches for exactly what you offer, will they find your business—or someone else's?
That's where organic SEO comes in. It helps search engines understand your website and connect your business with people already looking for what you do.
Less time guessing what Google wants, and more confidence that your website is working for you.
Your website looks good. But can Google find it?
SOUND FAMILIAR?
- Your website is live, but you have no idea whether it's showing up in search.
- You've heard keywords and metadata matter, but you're not sure where to start.
- You rely on referrals or social media because your website isn't consistently bringing in inquiries.
- You don't need a full-service marketing agency. You just want someone to get the SEO essentials right.
What if your website could help more of the right people find you?
IMAGINE A WEBSITE THAT'S READY TO BE FOUND
- Your most important pages optimized around what your ideal customers are actually searching for
- Clear page titles, headings, and metadata that help search engines understand your business
- A practical SEO roadmap so you know where to focus next
SEO FOUNDATIONS
You don't need a full-service marketing agency to get the SEO essentials right. SEO Foundations combines keyword research, done-for-you on-page optimization, and a clear roadmap to help your small business build a stronger presence in organic search.
A stronger foundation for getting found online.
HERE'S HOW WE GET YOU SHIPSHAPE
KEYWORD RESEARCH + STRATEGY
Let's find out what your customers are searching for.
I'll review your website, research the terms your ideal customers use, and map the most relevant keywords to up to five core pages.
You'll have a clear strategy based on search intent, not guesswork.
ON-PAGE SEO OPTIMIZATION
The behind-the-scenes details, handled.
I'll implement optimized page titles, meta descriptions, headings, and relevant internal links across your selected pages.
I'll also flag opportunities where additional content or copy adjustments could improve search relevance.
YOUR SEO ROADMAP
Hi, I'm Jackie—a former librarian still very much in my search girl era.
These days, I've traded the loafers and cardigans for slippers and sweats, but my approach hasn't changed much.
I used to help people find the information they needed. Now I help the right people find your business.
As a former librarian, writing instructor, and website copywriter, I've spent years thinking about how people search for information, how it's organized, and what makes it useful.
That's exactly how I approach SEO. I research what your ideal customers are searching for, organize your website around what matters, and handle the behind-the-scenes details that help search engines understand what you do.
It's the same research-loving brain; just a kind of search engine.
FAQs
WILL THIS HELP MY WEBSITE SHOW UP IN GOOGLE AI OVERVIEWS AND AI SEARCH?
SEO isn't just about traditional Google results anymore. People are also discovering businesses through AI Overviews and tools like ChatGPT.
The good news? Many of the same fundamentals still matter: clear website structure, relevant content, descriptive headings, and pages that answer what people are searching for.
SEO Foundations helps put those essentials in place for both traditional and AI-powered search. While no one can guarantee your business will appear in AI-generated answers, a well-optimized website is a smart place to start.
CAN YOU WORK WITH MY WEBSITE PLATFORM?
I work with Showit, Squarespace, and WordPress websites. For WordPress, I'll review your theme, page builder, and SEO plugin before confirming the project.
The goal is to optimize the website you already have—not convince you to rebuild it somewhere else.
DO YOU WRITE OR REDESIGN MY WEBSITE?
Not as part of SEO Foundations. This service focuses on optimizing your existing website, not rewriting pages or redesigning layouts.
I'll make targeted SEO updates and flag opportunities where additional copy or content could strengthen your visibility. Larger changes can be discussed separately.
HOW LONG DOES IT TAKE?
The SEO Foundations project typically takes 2–3 weeks once I have everything I need to get started.
But here's the thing about SEO: it's a long game, not an overnight fix. While I'll get your website's SEO essentials in place during our project, improvements in search visibility and organic traffic can take several months to develop.
Think of this as laying the groundwork for long-term growth, not flipping a switch and watching the inquiries roll in.
DO I NEED TO SIGN UP FOR MONTHLY SEO SERVICES?
Nope! SEO Foundations is a one-time project with no ongoing retainer required.
That said, SEO is a process, not a one-and-done solution. That's why I include a complimentary six-month check-in to review your Google Search Console data together, see how your website is performing, and discuss recommendations for what comes next.
If you're ready to keep building, I also offer ongoing blog writing, SEO content strategy, and Google Business Profile services. But there's no pressure or obligation to sign up for anything else.