creative studio

FIVE FATHOMS

Copywriting & Content Strategy for Addiction Recovery Professionals 

It's not that you hate showing up online. It's that you'd rather help people than chase algorithms.


Selling your addiction recovery services should not make you feel like a sellout. 

You got into this work because you genuinely care. You probably didn't think much about "selling" at all until you realized that people are online searching for help – and you need to be visible for them to find you. 

HERE'S WHY IT FEELS OFF

Most marketing advice wasn't built for this kind of work. It was built for someone calmly searching options who just needs a nudge in the right direction.

The person landing on your website at 2am isn't doing that. They're not browsing. They're barely even holding it together.

 What they’re searching for is reassurance that hope exists — that there is a better way of life for themselves or someone they love and that they can trust you to help them get there.


DOES MARKETING just feel...wrong?

Ethical marketing in this space is not about doing less. It's about being visible in the right ways so that the people who need you can actually find you. And when they do, it feels like you're saying–

I SEE YOU AND I KNOW HOW TO HELP. 

It's about leaving the light on and the door open, trusting the right people will find their way in because your website speaks directly to them. 

how it works

You can validate their experience without exploiting their pain. 

Here's
the
good 
news

Hi, I'm Jackie. 

I'm a copywriter and content strategist for those who serve the addiction recovery community. 

For years I’ve worked with practitioners in recovery, wellness, and healing spaces—first as a marketing manager for an addiction interventionist, then building websites for sober coaches, trauma therapists, healers, and values-led creatives.

I come to this work from inside the recovery world myself, which means I understand what’s at stake when someone lands on your website looking for help—for themselves or someone they love.

I know the difference between marketing that builds trust and marketing that feels exploitative, why certain words work in wellness spaces and fall flat in recovery, and how to help you communicate what you do without overpromising, underselling, or sounding like everyone else.

read my story

copywriter + founder

Copywriting Services for Addiction Recovery Professionals

for therapists, interventionists, and coaches

.01

WEBSITE COPY

.02

COPY EDIT

.03

BLOG CONTENT STRATEGY

For when you already have a template, platform, or designer you love—but the words aren't landing.
I'll clarify who you help, what you actually offer, and how to say it in a way that feels honest and human. Then I write website copy for your core pages (Home, About, Services, Contact + one additional) with a wireframe your designer can plug straight in.

For when you have copy that's close—but not quite right.
Maybe it's too clinical. Maybe it's too vague. Maybe you wrote it yourself and know it needs a professional eye. I'll tighten your messaging, fix what's not working, and polish your existing copy so it actually sounds like you and connects with the people you're here to help.

12 strategic blog posts that establish you as the trusted expert families are searching for. Optimized for the questions they're actually Googling, delivered over 3 months, and built to be repurposed across email, social, and client resources for years. Write once, use infinitely. Your website shows up at 2am whether you're awake or not.

"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."
"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"
"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."

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WHAT MY CLIENTS ARE SAYING

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THE BLOG

The difference between marketing that builds trust and marketing that exploits vulnerability

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What sober coaches need to know about writing for people in early recovery

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The Real Meaning of Authentic Marketing: Lessons from 5 Years in Addiction Intervention

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