MARKETING STRATEGY for service based businesses
Get found online without living online.
A blog-first marketing strategy that makes
social media optional.
Marketing your small business does not have to feel like another full-time job.
Somehow, everyone else seems to have marketing figured out. They’re posting consistently, sending emails, making reels, showing up on LinkedIn—and maybe they’re even blogging, too.
(Are these people even sleeping?!)
Meanwhile, you’re trying to figure out how to do all of that and run an actual business.
Somewhere along the way, marketing became an impossible to-do list. And even if you could find the time for all of it, there’s still the bigger question: What actually works?
You don’t want to create content just to check a box, constantly sell yourself, or become a full-time internet personality just to keep your business growing.
You don’t need to do more marketing. You need a plan for the marketing you do.
There’s another way to market your business that doesn’t require you to keep hitting the throttle.
WONDERING IF YOU’RE MISSING THE BOAT?
Start with your blog, not what's trending
The right content helps them find you, builds trust before they inquire, and gives you something worth sharing everywhere else.
This is marketing that feels more like attraction than promotion—and when social media isn't carrying the whole strategy?
You might even have some fun with it again.
smooth sailing ahead
Hi, I’m Jackie— Content Strategist + Blog Writer
As a former librarian, I used to help people find the right information. Now I help the right people find yours.
Turns out, knowing how to dig through a mountain of information, find what matters, and connect people with exactly what they’re looking for comes in pretty handy in content strategy, too.
Put your expertise where the right people can actually find it.
Through SEO-backed research and strategic blog writing, I'll take the questions your ideal clients are currently typing into Google and match their queries to the expertise you already possess. The result? A content library that increases visibility, builds trust, and allows you to repurpose for other platforms if and when you feel like it.
IS YOUR WORK THE INTERNET'S BEST KEPT SECRET?
Which is to say, right where they're looking.
CONTENT STRATEGY AND BLOG WRITING SERVICES
One Blog → 30 Days of Content
Make your content pay you back.
A free guide for business owners who want to turn one strategic blog post into a month of social content—without coming up with something new every time they open the apps.
FREE
download
Your content library—handled.
Anchor Content
SEO-backed blog writing for business owners who want to get found, build trust, and prime the sale—without having to research, plan, or write it themselves.
client notes
"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."
- Tom Pickels, Recovery Coach
"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"
- Christina Moeller, Family Photographer
"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."
- Ashley Gaede, Addiction Interventionist
Build a marketing strategy that keeps working when you’re not.
READY TO GET YOUR CONTENT CRUISING?
You don’t need to create more content. You need the content you create to do more for you.
Let’s build a strategic blog library that helps the right people find you, trust you, and take the next step so you can rest assured your online marketing is working for you while you're working with clients, offline, or on the water.