FIVE FATHOMS
CREATIVE

FFC

Copywriting & Content Strategy for Addiction Recovery Professionals 

It's not that you hate showing up online. It's that you'd rather help people than chase algorithms.

You got into this work because you genuinely CARE.

And you probably didn't think much about "selling" at all until you realized that people are online searching for help – and you need to be visible for them to find you. 

Here’s why your messaging feels “off:"

Most of the advice out there wasn't built for this kind of work. It was built for an audience who is casually searching options and just needs a nudge in the right direction.

The person landing on your website at 2am isn't doing that. They're not browsing. They're barely even holding it together.

What they’re searching for is reassurance that hope exists — that there is a better way of life for themselves or someone they love and that they can trust you to help them get there.



Selling your addiction recovery services should not make you feel like a sellout. 

DOES MARKETING just feel...wrong?

Ethical marketing in this space is not about doing less. It's about being visible in the right ways so that the people who need you can actually find you. And when they do, it feels like you're saying–

Hey, I know what you’re going through and I can help. 

It's about leaving the light on and the door open, trusting the right people will find their way in because your website speaks directly to them. 

You can validate their experience without exploiting their pain. 

website copycontent strategy

Hi, I'm Jackie—

a copywriter and content strategist for addiction recovery professionals. I come to this work from inside the recovery world, which means I understand firsthand what's at stake when someone lands on your website looking for help.

I know this space. I know what the families you work with are facing. And I know how to help you market your services in a way that feels more like attraction rather than promotion.

YOur work changes lives.
mine makes the introduction.

my story

Your work is too important to be the internet's best-kept secret.

COPyWRITING for therapists, interventionists, and coaches


Marketing that runs in the background while you run your client work.

12 strategic blog posts, written over 90 days, optimized for the questions your clients are already Googling. Built to repurpose across email, social, and beyond. Write once, use infinitely.

See how it works→ 

Content Strategy

BLOG-FIRST content STRATEGY

CONTENT STRATEGY

"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."
"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"
"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."

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ON THE BLOG

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The Real Meaning of Authentic Marketing: Lessons from 5 Years in Addiction Intervention

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Your work deserves to be found. If you're ready to make that happen, I'm easy to reach.

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