Copy & Content for Addiction Recovery Professionals Who'd Rather Help People Than Chase Algorithms

Your clients find you in their most vulnerable moments – does your website meet them there?

Selling addiction recovery services is not the same as selling leggings or a fitness program.

The families finding you at 2am are already in crisis. They don't need manufactured urgency or countdown timers. They need to know you understand the roller coaster of addiction recovery and that you can hold space for them - in crisis, in recovery, and everywhere along the way.

MOST MARKETING ADVICE DOESN"T ACCOUNT FOR THE WEIGHT OF YOUR WORK.

Generic copywriters tell you to "create urgency" and "agitate the problem" - tactics that feel wrong when lives are on the line.

I write website copy and strategic blog content that meet families in crisis with steady compassion and without the manipulative tactics that give you the ick.

Because ethical marketing does exist and the families who need you deserve to find you.

How we can work together

.01

WEBSITE COPY

.02

COPY EDIT

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BLOG CONTENT STRATEGY

For when you already have a template, platform, or designer you love—but the words aren't landing.
I'll clarify who you help, what you actually offer, and how to say it in a way that feels honest and human. Then I write website copy for your core pages (Home, About, Services, Contact + one additional) with a wireframe your designer can plug straight in.

For when you have copy that's close—but not quite right.
Maybe it's too clinical. Maybe it's too vague. Maybe you wrote it yourself and know it needs a professional eye. I'll tighten your messaging, fix what's not working, and polish your existing copy so it actually sounds like you and connects with the people you're here to help.

12 strategic blog posts that establish you as the trusted expert families are searching for. Optimized for the questions they're actually Googling, delivered over 3 months, and built to be repurposed across email, social, and client resources for years. Write once, use infinitely. Your website shows up at 2am whether you're awake or not.

Hi, I'm Jackie.

I'm a copywriter and content strategist for those who serve the addiction recovery community.

For years I’ve worked with practitioners in recovery, wellness, and healing spaces—first as a marketing manager for an addiction interventionist, then building websites for sober coaches, trauma therapists, healers, and values-led creatives.

I come to this work from inside the recovery world myself, which means I understand what’s at stake when someone lands on your website looking for help—for themselves or someone they love.

I know the difference between marketing that builds trust and marketing that feels exploitative, why certain words work in wellness spaces and fall flat in recovery, and how to help you communicate what you do without overpromising, underselling, or sounding like everyone else.

read my story

copywriter + founder

"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."

"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"

"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."