Half researcher. Half creative.
100% here to make your blog work for your business.
You don't need to become a content creator. You need a blog that does its job while you do yours.
MEET JACKIE | Five Fathoms CREATIVE
Hi, I'm Jackie Henderson, and I run an online business while remaining remarkably offline and on the water.
Coming to you from a cozy home office in a very small town on the South Carolina coast—which, for someone whose entire working life happens on the overstimulating expanse of the internet, suits me exceedingly well.
I love my work, but when I’m not at my laptop, I’d generally prefer not to know where it is.
Give me real pen and paper, sunsets on the creek, and a day on the boat when I have absolutely no idea what’s popping off on Insta.
I think the internet is a wonderful place for your work to be found. I just don’t think you need to live there.
So I built my own marketing around a blog. It's the same approach I'll help you build.
AN ANALOG GIRL IN A DIGITAL WORLD
The hard part is knowing where to start, and making it all add up to something.
That's where my former-librarian brain comes in. I find the questions your future clients are already searching for, give every post a specific job, and organize the whole thing like a well-run library. Each article answers one question well and points readers to the next one, and ultimately to working with you.
Every library has a system for helping people find things. Your blog should too.
You can take the girl out of the library...
Before content strategy, I worked at a reference desk. People rarely asked for what they actually needed. My job was to find the real question underneath.
Your future clients do the same thing when they search, and those real questions are what your blog should answer.
Turns out, I’ve been doing some version of this all along.
for reference
I like the data. I also care deeply about words.
With two master's degrees in English and writing plus an MSLIS, apparently I was never going to choose between the analytical part of the work and the creative one.
(I don't choose between camo and coastal linen, either. Depends on the day and the tide.)
My background is an oddly useful blend of analyzing Walt Whitman poems and writing metadata.
Good thing, because good marketing needs both of these skill sets.
I want the search data: the exact words your people type into Google, and the questions behind the questions.
But I also care about your voice, your story, and what will keep your ideal clients nodding along and bingeing your content.
Research helps us find the opportunity. Strategy gives it a job to do. Good writing makes someone want to stick around.
client notes
"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."
- Tom Pickels, Recovery Coach
"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"
- Christina Moeller, Family Photographer
"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."
- Ashley Gaede, Addiction Interventionist
I have some strong opinions.
HERE’S WHAT ELSE YOU SHOULD KNOW ABOUT ME.
Your marketing should fit into your life.
Not the other way around.
Search data is useful. It is not the boss of us.
I’ll happily dig through the keywords. I won’t let a spreadsheet decide everything worth saying.
Your marketing should sound like a person. Ideally, you.
Your expertise, perspective, and actual client conversations are far more interesting than whatever the algorithm wants from us this week.
Your best ideas deserve a longer shelf life than an Instagram post.
Let’s turn them into something findable—and worth coming back to.