If you’ve ever sat down to “find your brand voice” and felt like you were forcing it, you’re not alone. Most people think brand voice is just about picking adjectives — polished, bold, inspiring — and sprinkling them across their website. But a real brand voice doesn’t come from adjectives. It comes from point of […]

If you’ve ever sat down to write your website and got stuck on the “How are you different?” prompt… you’re not alone. And if you answered it in one sentence — “I design websites for wellness brands” or “I’m a VA for coaches” — you’re also missing the whole point. Because here’s the thing: that’s […]

If you’re trying to decide between Squarespace and Showit for your website, it really comes down to two things: how much you want to customize and how much you value simplicity. Both platforms have their strengths, but which one is the best fit for you? Let’s break it down. Showit: For the Creative Control Freaks […]

If you’ve ever struggled to choose a website design because your visual preferences change as often as the tides (hello, fellow Geminis!), you’re not alone. It’s easy to get overwhelmed by fonts, colors, and layouts when everything looks good in the moment—but how do you make sure your website feels cohesive and true to your […]

If you’ve ever sat down to write your website copy and found yourself staring at a blinking cursor, unsure of where to start, I can tell you firsthand—you’re not alone. Even as a writer, I struggled with this at first. Not because I didn’t know how to write, but because I wasn’t sure who I […]

I know this might sting a little for my fellow English majors and library friends, but here’s the truth: It’s okay to break grammar rules in your website copy. In fact, sometimes it’s necessary. I struggled with this when I first transitioned from academic writing to marketing. My copy was technically correct… but it was […]

We all know that when it comes to websites, first impressions matter. And nothing sets the tone of your brand faster than the images you use. Whether it’s your homepage, blog, or social media, the right photos help tell your story, reflect your personality, and make your business feel professional and trustworthy. But how do […]

If you’re anything like me, your natural inclination is to think three steps ahead. You’re a planner and a big picture kind of person. You have a vision and it is hard not to go full throttle when you find something that excites you. So you find a gorgeous website template or an inspiring design, […]