Content writing for therapists, interventionists and coaches
Your work changes lives. Is that obvious to the people whose lives you're about to change?
You have the answers to the questions your clients are searching for online, but are you giving Google something to work with?
Or is your online presence just a cold list of credentials with zero street cred?
You didn't get into this work to spend your evenings thinking about what to post on which platform only to get 3 likes and zero new followers.
(Truly, is there anything worse?)
But if you’re not online, how are people actually finding you?
Digital marketing is likely at the bottom of a very long to do list. You’re probably thinking ...
Ok, yeah, but what do I even post? How do I talk about this without feeling salesy? My time is limited. Is any of this actually working?
Most marketing advice tells you to be everywhere at once. A new platform, a new trend, a new reason to feel behind.
That's not a strategy. That's a hamster wheel.
What actually works — especially for the work you do — is depth over width. Long form content that earns trust, answers real questions, and shows up in search long after you wrote it.
Here's the thing — the families you work with aren't casually browsing. They're searching at 2am, after a crisis, after a conversation they weren't ready to have. They're Googling things like "how do I help my son who won't admit he has a problem" and "what does an interventionist actually do" and "is my loved one ready for treatment?"
If you're not showing up in those searches, someone else is.
And silence online isn't neutral. It reads as unavailable. Unestablished. And worst of all, hard to trust.
Imagine opening your laptop on a Monday morning to find that someone found your website over the weekend, read three of your blog posts, and filled out your contact form...all before you had your first cup of coffee.
That's not luck. That's strategy.
In 90 days from now, you could have a full library of thought leadership content doing the work of finding, educating, and warming up your ideal clients — while you're with the people who actually need you.
Content Strategy
A 90-day deep dive that builds you a full library of marketing content, optimized for search, written in your voice, and designed to run in the background while you run your practice that you can then reuse and repurpose for years to come.
It's strategy that makes marketing sustainable — and delegation possible — without losing your authenticity or your edge.
This isn't posting into the void
What you get:
12 strategic blog posts, written over 90 days, optimized for the questions your clients are already Googling.
Each post is built around your ideas, your philosophy, and your offer — just strategized and optimized so the right people can find them.
The blog is the reservoir. Everything else flows from it.
The bonus?
Once those 12 posts exist, I take that content and turn it into a full year of social media posts — captions written, mapped out, and ready for you or your VA to drop into Canva and post.
No brainstorming. No staring at a blank screen wondering what to say. No "what do I even post today."
You already have a mine full of gems. I just help you excavate.
Each project includes:
- A deep-dive discovery process to excavate your best ideas, stories, and expertise
- 12 SEO-optimized blog posts written in your voice
- Social captions for every post — repurposed from your long-form content and ready to design and schedule
- A full year of content mapped out so you or your VA can execute without asking you a single question
- A delivery structure that makes delegation actually possible
Investment: $1,500/month — 3 month partnership
You went into this work to help people.
Not to become a marketing manager or a content creator.
When your marketing is working in the background, you get to focus on the work that actually changes lives. Your website shows up. Your blog answers the questions people are afraid to ask out loud. And the right clients find their way to you — because you left the light on.
This IS for you if you:
want to be the trusted expert families find when they're finally ready to ask for help
would rather have marketing running in the background than sitting on your to-do list
want to delegate content without losing your voice in the process
This is NOT for you if you:
are fine with a content calendar that consists mostly of obscure holidays, awareness months, and inspirational qutoes.
want a quick fix — this is a long game strategy that compounds over time
aren't willing to spend the time on my lengthly questionnaire—your expertise is the raw material and I prefer to write non-fiction ;)
Hi, I'm Jackie — a former librarian obsessed with getting the words right.
When I pivoted to marketing and began working with mental health professionals in the addiction recovery space, I realized very quickly that mainstream marketing advice wasn't just unhelpful — it was actively working against you.
The pressure to post daily and manufacture urgency around your offers doesn't fit the needs or the values of the private practice mental health professional. (And thank goodness for that.)
If you're burning out trying to keep up, or simply unsure how to show up online without compromising who you are — I promise there is a better way.
FAQs
How does the discovery process work?
After a lengthy questionnaire, we start with a deep-dive call where I ask you a lot of questions and clarify what you’ve put on paper — about your work, your clients, your philosophy, your offers, and the things you wish more people understood about what you do. You’ll be surprised by how much comes out in that conversation. (That's the point.)
What if I don't love a post?
Do I need to already have a blog on my website?
Not at all — if you don't have one yet, this is the perfect time to start. All 12 posts will be live on your website within 90 days, so by the end of our time together you'll have a fully established blog presence ready to work for you.
What happens after 90 days?
You’ll have 12 posts, a full content calendar, and a year of marketing mapped out. Some clients choose to continue with additional content. Others hand it off to a VA and let it run. Either way, you leave with a system.
Every post goes through a review process before it's finalized. You'll have the opportunity to give feedback and request revisions — and because I've done the discovery work upfront, major rewrites are rare.
WHY 12 posts?
Because most recovery professionals don't need more content—they need a stronger foundation. Over 90 days, we'll create 12 strategic blog posts built around the questions your ideal clients are already searching for, helping establish authority around your core services while giving Google a clear understanding of who you help and how. Those same posts also become the source material for a year's worth of social content, creating a sustainable marketing system that continues working long after it's published.
Should I start with WEbsite Copy or a BLOG?
Honestly, both. If you're interested in more than one service, we can work on them simultaneously!