If you’ve ever struggled to choose a website design because your visual preferences change as often as the tides (hello, fellow Geminis!), you’re not alone. It’s easy to get overwhelmed by fonts, colors, and layouts when everything looks good in the moment—but how do you make sure your website feels cohesive and true to your […]

If you’ve ever sat down to write your website copy and found yourself staring at a blinking cursor, unsure of where to start, I can tell you firsthand—you’re not alone. Even as a writer, I struggled with this at first. Not because I didn’t know how to write, but because I wasn’t sure who I […]

I know this might sting a little for my fellow English majors and library friends, but here’s the truth: It’s okay to break grammar rules in your website copy. In fact, sometimes it’s necessary. I struggled with this when I first transitioned from academic writing to marketing. My copy was technically correct… but it was […]

If you’re anything like me, your natural inclination is to think three steps ahead. You’re a planner and a big picture kind of person. You have a vision and it is hard not to go full throttle when you find something that excites you. So you find a gorgeous website template or an inspiring design, […]