creative studio

FIVE FATHOMS

website copywriter for recovery and wellness practitioners

Your clients find you in their most tender moments. Does your website meet them there?


Your work is different. Your website should be too.

You're not selling a quick fix or a magic pill. You're walking alongside people through some of the hardest moments of their lives.

 But when you sit down to write your website, all the advice out there feels... wrong. Too salesy. Too hyped up. Too focused on "converting" people who aren't transactions - they're human beings looking for help.

Your website shouldn't feel like a sales page. It should feel like the beginning of a relationship built on trust.

How we can work together

.01

WEBSITE COPY

.02

COPY EDIT

.03

DIY COPY GUIDE

For when you already have a template, platform, or designer you love—but the words aren't landing.
I'll clarify who you help, what you actually offer, and how to say it in a way that feels honest and human. Then I write website copy for your core pages (Home, About, Services, Contact + one additional) with a wireframe your designer can plug straight in.

For when you have copy that's close—but not quite right.
Maybe it's too clinical. Maybe it's too vague. Maybe you wrote it yourself and know it needs a professional eye. I'll tighten your messaging, fix what's not working, and polish your existing copy so it actually sounds like you and connects with the people you help.

For the DIY-leaning human who wants structure, not hand-holding.
You'll get a step-by-step copywriting guide built for practitioners, coaches, and creatives doing meaningful work. It walks you through what to say (and what to skip) on each page, with fill-in-the-blank templates and examples, so you're never staring at a blank page again. (Launching Spring 2026.)

JACKIE
HENDERSON

Hey there, I’m Jackie, a website copywriter for people who help people.

For years I’ve worked with practitioners in recovery, wellness, and healing spaces—first as a marketing manager for an addiction interventionist, then building websites for sober coaches, trauma therapists, healers, and values-led creatives.

I come to this work from inside the recovery world myself, which means I understand what’s at stake when someone lands on your website looking for help—for themselves or someone they love.

I know the difference between marketing that builds trust and marketing that feels exploitative, why certain words work in wellness spaces and fall flat in recovery, and how to help you communicate what you do without overpromising, underselling, or sounding like everyone else.

read my story

copywriter + founder

"She met me exactly where I was — respecting my background, while thoughtfully guiding me toward best practices that made sense for a solo founder and a growing recovery-focused business."
"Seriously, it's like you reached into my brain, read my mind, and turned all that chaos into something actually beautiful!"
"I’ve been working with Jackie for over five years, and I can say without hesitation that she is an essential part of my business. As an addiction interventionist, a lot of traditional marketing tactics simply don’t apply to the sensitive, urgent nature of my work — Jackie understands that 100%. She consistently writes in a way that is clear, compassionate, and ethical, while still speaking directly to the people who need my services most."

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